Merkx Branding B.V.: Cross-Platform Excellence in the Netherlands

We’re experts in building consistent, cohesive brand presence across every digital and physical platform. Professional image alignment isn’t just our specialty—it’s our obsession.

450+ Brands Transformed

8+ Years Experience

28 Platforms Mastered

Our Journey

How We Started, Where We’re Heading

Founded in 2016, Merkx Branding B.V. began with a simple observation: most businesses aren’t consistent across platforms. Your logo looks different on Instagram than LinkedIn. Your brand voice changes depending on the channel. Colors shift. Messaging gets muddled. It’s chaos, and we were tired of seeing it.

“We don’t just create brands. We orchestrate them—making sure every touchpoint sings the same song, in the same key, every single time.”
— Merkx Branding Philosophy

We’ve spent eight years solving one problem: how to keep your brand identical, professional, and aligned across websites, social platforms, print materials, packaging, and everything in between. It’s not glamorous work. But it’s essential work. And we’re incredibly good at it.

Our Methodology

The System Behind Consistency

We don’t believe in guesswork. Every brand we work with gets a documented, systematic approach to maintaining perfect alignment.

Your brand isn’t random. It’s deliberate. And it deserves protection.

Here’s what we do: We audit your current presence across every platform. We document what’s working, what’s broken, and where inconsistencies are happening. Then we create a comprehensive brand consistency system—a living document that guides every decision, every designer, every team member who touches your brand.

This isn’t theory. It’s practical. We’re talking checklists, templates, guidelines, and processes that make consistency effortless. Your Instagram posts will match your LinkedIn. Your email signatures will align with your website. Your print collateral will feel like the same brand as your digital presence.

And you won’t have to think about it twice.

What We Fix

Platform-Specific Challenges

Every platform has unique demands. We’ve mastered them all.

Website Coherence

Your website is the anchor. We ensure it reflects your brand perfectly—every page, every button, every image working together.

Social Media Alignment

Instagram. LinkedIn. TikTok. Facebook. They all look and sound like the same brand. Consistent visuals, consistent voice, consistent values.

Print Integration

Business cards. Brochures. Packaging. Everything printed carries the same weight and professionalism as your digital presence.

Email & Messaging

From newsletters to customer communications, your email presence reflects brand standards. No exceptions, no shortcuts.

Video & Motion

YouTube. Vimeo. Ads. Motion graphics. We develop brand animation systems that maintain consistency even when things move.

Team Alignment

Your marketing team, sales team, designers—everyone has the tools they need to maintain consistency without confusion.

Our Process

How We Build Your Consistency Framework

Comprehensive Platform Audit

We analyze your presence everywhere. Website, social channels, email, print, packaging, signage. We’re looking for inconsistencies, gaps, and opportunities. Nothing gets missed.

Brand Guidelines Development

We document everything. Logo usage. Color specifications. Typography rules. Imagery standards. Voice and tone. Every detail gets defined and documented so there’s zero ambiguity.

Template & System Creation

Guidelines are only useful if people actually use them. We create templates, Figma files, social media templates, email templates—everything your team needs to stay consistent automatically.

Implementation & Training

We don’t leave you hanging. We implement the system across your platforms and train your team. Everyone knows how to use the guidelines, the templates, and the tools we’ve built.

Ongoing Support & Updates

Your brand grows. Platforms change. We’re here to update guidelines, adapt templates, and ensure consistency remains perfect as you evolve.

Our Specialization

Why Brands Choose Merkx

We’re not generalists. We’re specialists in one thing: making sure your brand looks and sounds like itself, everywhere, always.

Deep Platform Knowledge

We’ve worked across 28+ platforms. We know Instagram’s dimensions, LinkedIn’s tone, TikTok’s culture. Each platform gets specific strategy, not generic approaches.

Dutch Market Expertise

We understand the Netherlands. The culture. The language. The business landscape. Your brand won’t just be consistent—it’ll be culturally relevant too.

Systematic Thinking

We’re not designers who think creatively and leave. We’re strategists who build systems. Documentation, checklists, processes—that’s how consistency actually happens.

Long-Term Partnership

We’re not interested in one-off projects. We build relationships. We’re invested in your brand’s success and growth over years, not weeks.

Important Information

The information and guidance provided by Merkx Branding B.V. is intended for informational and educational purposes. While we strive to deliver accurate, practical brand consistency strategies, individual results depend on various factors including implementation commitment, market conditions, and organizational resources. Brand alignment requires ongoing effort and adaptation as platforms evolve and your business grows. We recommend consulting with qualified professionals regarding your specific business circumstances. Success stories and case studies represent individual experiences and may not reflect typical outcomes for all clients.